LEVERAGING CONSUMER DATA TO BUILD BRAND LOYALTY IN THE FASHION INDUSTRY. Economic Horizons: Journal of Business, Economics, and Finance, [S. l.], v. 2, n. 5, p. 95–107, 2026. Disponível em: https://ecomindspress.com/index.php/eh/article/view/379. Acesso em: 20 jul. 2026.