IMPROVING MODERN MARKETING STRATEGIES OF COMMERCIAL BANKS IN THE CONTEXT OF DIGITAL TRANSFORMATION. Economic Horizons: Journal of Business, Economics, and Finance, [S. l.], v. 2, n. 6, p. 1–6, 2026. Disponível em: https://ecomindspress.com/index.php/eh/article/view/377. Acesso em: 20 jul. 2026.