PRIORITY TASKS OF MARKETING MANAGEMENT OF ECONOMIC AND ENVIRONMENTAL SAFETY OF THE CONSUMER MARKET

Authors

  • PhD, Yakhshieva Mavluda Tursunovna Associate Professor of the Department of Economic Theory, TSUE Author
  • DSc, Rasulev Alisher Fayziyevich Professor of the Department of Economic Theory, TSUE Author
  • PhD, Sherkulov Shokrukh Erkin ugli Associate Professor of the Department of Economic Theory, TSUE Author
  • Ulashova Zarnigor Botirali qizi Independent Researcher of the Department of Economic Theory, TSUE Author

Keywords:

Consumer market of goods, effective demand, quality of goods, management of economic and environmental safety, importers and manufacturers of goods, needs of the population, high-quality and economically affordable products.

Abstract

The article substantiates the need for marketing management of economic and environmental safety of the country's consumer market. The main task of providing the population with consumer goods should be solved by achieving commodity self-sufficiency and preserving the economic and environmental safety of goods. At the same time, the primary task of marketing impact is to study the needs of the market, effective demand and link them with ensuring economic and environmental safety.

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Published

2026-05-31

Issue

Vol. 2 No. 5 (2026): EH

Section

Articles

How to Cite

PRIORITY TASKS OF MARKETING MANAGEMENT OF ECONOMIC AND ENVIRONMENTAL SAFETY OF THE CONSUMER MARKET. (2026). Economic Horizons: Journal of Business, Economics, and Finance, 2(5), 143-150. https://ecomindspress.com/index.php/eh/article/view/389