DEVELOPMENT OF TOURISM BASED ON MODERN MARKETING STRATEGIES IN THE CONTEXT OF THE CREATIVE ECONOMY
Keywords:
creative economy, modern marketing, artificial intelligence, digital transformation, tourism, economic diversification, innovative strategies, metaverse, blockchain, gamification, influencer marketing, sustainable development.Abstract
This scientific article comprehensively examines the theoretical, methodological, and practical aspects of tourism development through the application of modern marketing strategies in the context of the creative economy. The research analyzes the synergistic relationships between creative industries and tourism in the global economy based on economic indicators, modern technologies, and innovative marketing approaches. The article details the role and effectiveness of artificial intelligence, big data, blockchain, metaverse, IoT, influencer marketing, gamification, content marketing, virality, and other modern marketing tools in tourism development, integrated with the creative economy. Additionally, advanced experiences of Uzbekistan, the United Arab Emirates, South Korea, Indonesia, and other countries are analyzed.
